Put fire in every word. Get the message out there, tell it in the right order, make every line count and delete the rest. Be kind and be ruthless, it’s a better experience. Let loose with a real voice, one that’s hard to ignore, one that sets you apart. Learn how to use it. And turn up the volume.

More to it than Pantone and type. It’s an impression, a feeling, a logo, a product, a website, a brand film, a reason to take notice. A resistance against what was there before. At the same time all about the colour and the type. The first thing people make contact with. The details that make us feel good.

Take the smallest screen. Build for that first. Must look good at any size, load quicker than you can think, stay true to the design. No unnecessary code. Noticed by Google. Websites and apps, made to last. Ready for you to manage, to make changes, to stay two steps ahead.

A work in progress. A partnership that lasts months, sometimes years. To cover serious ground, share our progress, work flat out to come up with new ideas, things to explore, ways to make it even better. Keeping it consistent, tight, impactful, professional. It’s a marathon not a sprint.