Adobe asked us to partner with them for the 2020 Digital Trends, a landmark campaign in their calendar. This project marked a decade of digital trends, giving us an opportunity to create a full experience site in celebration.
We developed and designed the concept for an immersive website inspired by the themes of ‘planets’ and ‘inner-worlds’ to display insights and data from thousands of category leaders around the world. We crafted a stand-alone tone of voice for the experience site and shaped a narrative that led users through a journey of discovery.
To support the campaign, we created several landing page sites that tailored content to specific audience groups, along with designing a full suite of marketing collateral including online banners, paid social adverts, email campaigns, and other supporting assets.
The result, a 300% increase in results from the previous year – one of the largest Adobe Europe has ever seen.