Adobe

Adobe asked us to partner with them for the 2020 Digital Trends, a landmark campaign in their calendar. This project marked a decade of digital trends, giving us an opportunity to create a full experience site in celebration.

We developed and designed the concept for an immersive website inspired by the themes of ‘planets’ and ‘inner-worlds’ to display insights and data from thousands of category leaders around the world. We crafted a stand-alone tone of voice for the experience site and shaped a narrative that led users through a journey of discovery.

To support the campaign, we created several landing page sites that tailored content to specific audience groups, along with designing a full suite of marketing collateral including online banners, paid social adverts, email campaigns, and other supporting assets.

The result, a 300% increase in results from the previous year – one of the largest Adobe Europe has ever seen.

Services
Copywriting
Tone of Voice
Interface & Experience Design
Frontend Development

“It has been amazing collaborating with The Workshop for the tenth anniversary of our global Digital Trends campaign at Adobe – from the incredible web experience design and technology to the stunning creative assets and outstanding copywriting. They have been extremely flexible with our requirements, strict deadlines and really went the extra mile with our last-minute requests. I highly recommend them!”

– Sabina Bonaiuti, EMEA Campaign Marketing Manager at Adobe

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