Bronx Charter School for the Arts is a public elementary school founded on the principle that a rich and vibrant background in the arts is a key catalyst for the academic and social success of all students. Students receive daily instruction in theater, dance, music, and visual arts, and lessons in these subjects are integrated into the academic curriculum.
The Workshop was hired to use these artistic subjects as the foundations for a brand that would give the school it’s own vibrant and ownable voice. We accomplished this by crafting a unique identity system with an energetic colour palette that fuels the energy within the space and touches the uniforms, classroom signage, marketing collateral, photography, web and even physical in-school experiences…the paint on the walls is even done in brand colours.
We continue to work with Bronx Charter School for the Arts today as their purpose, vision and passion feed our souls. Once a year we make the trip back to NYC and shoot new photography for the school – the children even know us by name.
It’s a pretty special thing the community is building at BronxArts…we’re thrilled to be a part of it.