Cocktail workshops, bagpipes and karaoke. These three words aren’t normally associated with design projects, but redesigning jamesonwhiskey.com had all of that and more. We combined traditional market research with a user-centric design approach to create a beautiful, high-performance brand website for Jameson Whiskey.
We spent five months together with the Jameson team, from the initial brief to the site being implemented in their first markets. Now, the project has been rolled out across 40 of its markets globally.
5 months, 60 interviews, 10 reports and a ton of fun later, Jameson is now seeing:
• User increase by 50%, target was 20%
• Increase in average session time
• Average number of pages visited increase by 100%
Jameson was crafted in collaboration with Elsewhen.